Oh thank you so much Coors, for making your light beer bottles have the ability to delineate temperature. How could I ever tell if something is cold or not with these hundreds of thousands of sensory receptors in my skin. Oh man, it’s cold, oh now, I need these law books a brought in here to see if it is “COLD” or, what’s that, oh yes! “SUPER COLD.” Now I shall never wonder. The only way that a temperature-sensing-bottle ad campaign can (see, bottle or can, can, just like bar, and bar. Fucking clever.) get any dumber is by pairing it with an ad campaign about bros who go into sports bars to take tests.